As they say the first impression may be the most lasting one, what do you consider leaves the feeling of an organization on its customers? Correct! The business logo is the company’s first impression.

Another question that arises is should the top management be actively involved in designing a custom logo for their business or should they just leave it to their design team or a third party design studio? Nowadays companies desire to be more personal making use of their customers, because the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.

Some may view designing a custom logo as tedious, whereas it is usually turned into a nice process if the following are kept in mind when making a custom logo:

FONT

Logos mostly fail due to a poor font choice. It can be a little difficult to select a font which will catch attention rather than allow identity be ignored. Certain tips can ease the decision of font:

? Stay away from common fonts, fonts that are used by the majority. Work with a unique font that may make your company stand out from its competitors.
? Ensure that your fonts are legible. Don’t try to get too creative by creating a font that is so unique that it becomes quite difficult for a customer or an onlooker to decipher.
? Sometimes using two forms of fonts makes your logo more communicative.

COLOR

One should use colors with their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brandname appeals to may be the sense of sight. If your logo isn’t appealing to the attention you can be drawn to your brand or business? Carefully choose the image that will represent your company make certain it is consistent with what your organization does and in line with your company’s mission statement.

Another problem that arises in terms of image selection is downloading an image for the logo without realizing it’s already in use by way of a company in the related or unrelated industry. Leading to numerous legal charges and issues.

COMPANY GOAL

Lastly & most importantly remember your goal. custom logo floor mats is brand recognition. By looking at your logo customers should instantly be able to recall your brands or business.